Recommendations for Barry Jacobs, President of Camelot Media, Inc.
"I have known Barry Jacobs for over 20 years. In those years I have found Barry to be ethical, professional, and completely knowledgeable of the Direct Response business. I consider him one of the few in the DR industry that I could endorse. Gary L. Wetter President WNR Direct Response" April 11, 2008
Gary Wetter, Owner, WNR Direct Response
"Barry Jacobs is very possibly the most honorable and knowledgeable media person I have ever had the pleasure of working with. He is always on target - not just with his timing and know-how of the inner workings of the business - but also with his sense of what the consumer wants to hear - and where they want to hear it. Every great creative knows that you can have the most beautiful, sales-oriented spot or show - but if no one sees it, what good is it? Barry hones in on the key message, delivers it in a timely and professional manner, and then always follows-through with a detailed analysis of what worked - and what didn't. He is the first at the table to offer suggestions, and continuously challenges me to be a better writer. I couldn't ask for a better colleague - or a better friend! - than Barry Jacobs." November 27, 2007
Szot, Colleen, Owner/CEO, Wonderful Writer, Inc.
"I've known Barry Jacobs for nearly 15 years. He has helped me and my clients extensively. His experience, extensive knowledge and incredible resources makes Barry a virtual prerequisite for success. Beside the fact that he's one of the nicest people in our industry, I know he works only in the client's best interest and always towards achieving their goals." October 31, 2007
Dworsky, Bruce, Owner, Jordan Direct, LLC
"BARRY IS A GET-DONE-PROFESSIONAL WHO KNOWS MORE ABOUT DIRECT RESPONSE AND MEDIA BUYING THAN JUST ABOUT ANYONE. HE IS FAIR, ADDRESSES YOUR NEEDS, AND PRACTICES TERRIFIC ATTENTION TO DETAIL. AND HE'S A NICE GUY TO BOOT!" October 17, 2007 Top qualities: Personable, Expert, High Integrity
Jim Caldwell, Owner, Future Thunder Productions
"Barry is one of the most trusted and respected players in our industry. He's an invaluable resource for strategic media planning and buying.....and a heck of a nice fellow to boot!" October 17, 2007
Russ Sarnoff, Partner, Integrated Marketing, LLC
"I have known Barry for nearly 20 years, and over that time I worked with Barry when he worked for a large, mid-size and a small media buying agency. In working with Barry at each of these agencies, I found several things that stand out. Barry is a strong client advocate, championing his clients campaigns in all aspects in getting the best media rates possible. Barry looks at the whole process from the creative to the call center to help maximize results for his clients. Barry forms lasting relationship, and when you are a client of Barry's, he is going to take care of you. Barry is very professional and truly a Gentlemen in the Direct Response Industry." October 17, 2007
Bret Butterfield, Director, Business Development, Convergys
"In his industry, nothing, but nothing beats experience. His vast and diverse experience puts him well above others in the industry. Couple that with a wealth of personal relationships dealing only with integrity, and he is one of a kind. The highest of recommendation." October 17, 2007 Top qualities: Personable, Expert, High Integrity
Richard Sutter
"Barry is a great detailed oriented person who really understands the DR industry. Both Media and Product. I have known Barry for over 8 years and would trust him with my product or campaign anytime. He is a trusted man and is one who will really put everything into a campaign to make it as successful as possible." October 17, 2007
Eric Stracener, Director of Sales, InPulse Response / West
"Barry Jacobs and I worked very closely together on many direct response promotions. I thoroughly enjoyed working with him and found him to have a keen insight into DRTV and Infomercial marketing that could be attributed to his many years working in and pioneering the industry. I highly recommend Barry and would value his advice and involvement for any DR projects." October 17, 2007
Ivan Silverman, EVP DR Sales, TelAmerica Media